Impact Coaching

Impact Coaching is about empowering executives and their teams to achieve greater clarity, purpose, and performance. Whether you're seeking to refine your leadership, navigate life’s next chapter, or strengthen your team’s international performance, I provide the guidance and tools to help you unlock your potential and maximize your impact.

Executive Impact Coaching

As an executive, you carry immense responsibility—but who helps you work through the challenges you face? Executive Impact Coaching provides a confidential, structured space for you to pause, reflect, and tackle complex leadership and life issues. Together, we’ll:

  • Regain clarity and focus amidst competing demands.

  • Reframe perspectives to uncover new possibilities.

  • Realign your priorities to lead with greater impact and fulfillment.

Whether you’re refining your leadership style or seeking direction for the next phase of life, my coaching is tailored to your unique journey. With my experience as an international leader and trusted advisor, I’ll walk alongside you to help you unlock transformative growth.

Team Impact Coaching

Great teams don’t just happen—they’re built through intentional development and support. Many executives recognize the need to enhance their team’s skills and performance but lack the time or expertise to do so effectively. That’s where I come in.

Team Impact Coaching is designed to:

  • Build the capacity of internationally-focused, trade or investment attraction teams.

  • Enhance team dynamics and collaboration for stronger results.

  • Equip teams with the skills and confidence to achieve their goals.

Drawing on decades of experience leading cross-cultural teams in complex environments, I help teams align their efforts, overcome barriers, and elevate their collective impact.

Working With Me


I draw on real-world, high-stakes leadership experience. This includes being a senior diplomat, leading a multi-million dollar international expansion project, building and leading teams across cultures and countries, and gleaning insight by working with innumerable senior public and private leaders.

I’ve navigated personal uncertainty, worked through dark times, and found a way forward through struggle and self-reflection. My coaching approach stems from the same proven techniques and processes that enabled professional milestones and personal transformation.

I coach from authenticity and experience, not from theoretical knowledge or certifications. I come alongside as a trusted friend and guide, offering a unique combination of insight, encouragement, and practical tools.

This isn’t a one-size-fits-all program. Our work together will be a customized roadmap designed specifically for you or your team, considering your challenges, strengths, aspirations, and context. Impact Coaching offers the support and expertise you and your team need to drive meaningful, lasting impact.

Executive Impact Coaching Components

1. Welcome Survey

You will complete an online reflection survey to help me understand your goals, challenges and context. We’ll also have a initial welcome session to dig deeper into the survey and get comfortable with each other.

2. Plan Development

I analyze your survey responses and welcome session reflections to develop a custom coaching plan that aligns with your unique needs and aspirations. We’ll review and refine it together to ensure it’s the right fit.

3. Session Preparation

Before each session, you’ll receive curated readings and exercises to help you reflect deeply and prepare the coaching session.

4. Coaching Sessions

Through 6–8 sessions, 1-hour in length, I’ll take you through a topical journey using guided reflection, thoughtful questions, discussion, and practical insights. The topics for each session will have been identified in your Welcome Survey and tailored to your priorities.

5. Session Follow-Up

After each session, you’ll receive actionable assignments to apply what you’ve learned in real-life situations—ensuring tangible progress and lasting impact.

6. Action

Together, we’ll create a holistic action plan to implement your insights and strategies in both your professional and personal life. When our formal coaching is complete, we’ll schedule brief “check-ins” for motivation and action plan adjustments.

What Clients Have Said

  • Provincial Government Manager

    Over the past number of years, I'd been striving to achieve two specific professional advancements. I'd engaged a number of coaches but wasn't able to accomplish my goals. I connected with Aaron and, with his sage advice, experience and process, I accomplished those goals as well as another key breakthrough. At the mid-career stage and working within a context that has undergone a significant paradigm shift that created sensitive career challenges, Aaron was the trustworthy person I needed to navigate those challenges. I felt very comfortable and supported by him.

  • CEO, UK Economic Development Agency

    I have enjoyed working with Aaron over recent months on both strategic organisational development and personal leadership. Aaron’s consultative approach has been invaluable as I refine my priorities for Manchester’s future inward investment activity. He has also helped me think about my own personal growth and style during my first year in post as Managing Director. Alongside productive structured discussions I have also appreciated Aaron’s approach to follow up and feedback as it has allowed us to track progress and build thinking.